The Natifesto

Anastasia | Uncategorized, profile | Friday, 14 January 2011

Before this week, I had no idea people who weren’t political leaders or companies outlining its philosophies were writing personal manifestos. It had never even occurred to me to look it up. But I was recently challenged to put one together and I really enjoyed the experience. It’s quite different than writing out your yearly goals because it makes you get much more introspective and get to the heart of your beliefs and outlook on different areas of your life.

I did a bunch of research before putting mine together, but I found this website immensely useful with its explanations and examples. I particularly liked the Dalai Lama’s and Lu Lu Lemon’s.

These are a couple of other very cool examples:
Bruce Mau Design’s “Incomplete Manifesto for Growth
Permission to Suck’s “A Manifesto for Creative Professionals

And so, without further ado…

Written in 2011, The Natifesto is a collection of statements based on my values, strategies and motivations. What’s right for me, may not be right for you. Then again, it wasn’t written for you. I don’t know how many of these will change or stay the same over the years, but this is me today and how I’ll strive to approach every project (and life situation).

I) Grab your life by the balls and OWN it.
You’ve achieved great things in your life whether you can always recognize it or not. Comparing yourself to others’ successes only makes you forget this essential fact. Be confident. Believe in yourself. Then dazzle the world.

II) Take better care of your body.
Don’t just focus on nourishing your mind, nourish your body. It’s the fortress that lets you to explore the places you haven’t seen yet or walk over to your mom to give her a big hug. Your body should be a priority. You need it to travel the world.

III) Continue laughing and don’t forget to smile.
You were recently told to copyright your laugh and add it to your show credits. Your laugh is distinct and infectious. And it fills you with endorphines, which make you happy. Remember to laugh. Remember to smile. It makes you more approachable.

IV) Learn the rules so you know how to break them properly.
Can’t take full credit for this, but the Dalai Lama sure knew what he was talking about. Learn the rules so you know the parameters, then let your creativity explode. Kaboom.

V) Take a breather.
Sometimes you just need to slow down so you can take a step back to really appreciate the masterpiece you’ve created. And be GRATEFUL for God’s sake!

VI) Don’t be afraid to dream big.
You’re an out-of-the box thinker. You’re often drawn to the road less traveled, whether it’s against your better judgement or not. You have huge ideas and all the tools to execute them. Make those travel shows! Build your businesses! Build your infamy! You’re only limited by your own doubt and insecurities.

VII) Take more showers.
Not because you’re not hygenic, but because, for some strange reason, all your greatest ideas flow out when you’re scrubbing away.

VIII) Be diplomatic but don’t be a pushover.
Your natural ability to see all sides of a situation makes it easy for you to be diplomatic and bridge the gap for others. It makes you more understanding. It’s what makes you well-suited to journalism and communications in general. But at the same time, don’t forget your values and be ready to make a stand. For things to move forward, concrete decisions need to be made.

IX) Collaborate.
As they say, many hands make light work. Plus, you LOVE brainstorming because of the energy buzz. Bounce ideas off others, split the work. Everyone has their own brand of awesome to contribute, so what you achieve together can surpass your expectations. Have faith in that.

X) Listen. Then ask strategic questions.
This is something you know you’re good at and love to do whenever you meet someone new or interview them for a story. You need to listen to be able to ask the questions that will only add more value for when you’re telling (or reporting) the story to someone else in the future.

XI) Try to learn something new everyday.
“The unexamined life is not worth living.” Socrates was a pretty smart guy and this is one of those quotes that resonates. You’re innately curious and love to research and learn. Explore cultures and societies and their histories. It helps you grow as a person. Plus adds to your generous conversational skills. Nurture that strength.

XII) Create, create and, for good measure, create!
Because when you don’t, you feel stifled. Like you’re not expressing yourself the way you’d like. Continue to write, to produce, to host, to perform the piano, to sing and dance. And please take some art classes already, your soul is dying to paint.

XIII) Find a way to turn your weaknesses into strengths.
But don’t tell anyone you’re doing it. Mistakes happen. Failures happen. But it’s the mark of a successful person to not get discouraged by failures. You’re human. The mistake is if you don’t learn something from it.

XIV) Make more friends and nuture your relationships.
Being a social butterfly in high school evolved to being a master schmoozer in the “real world.” Continue to make new friends and always nurture your old relationships. It leads to respect, ease of communication and trust, essential elements whether in business or day-to-day shenanigans.

XV) Act honestly and with integrity.
You’re a horrible liar and you need to believe in a product or person or project to be able to sell it. You feel at unease and occasionally passionately furious when something unjust occurs or if one’s integrity is questioned. So be honest and act with integrity. Genuineness is attractive.

Looking Back at 2010

Anastasia | Site News, interviews, journalism, profile | Tuesday, 04 January 2011

As seems to be customary these days for those who have blogs (or are generally into social media and being transparent) the beginning of the year is a great time to look back at the previous year’s successes, meditate and be grateful for them, and to start working on goals in the year to come.

Inspired by my good friend, Irene’s, 2010 re-cap, I thought I would write down some of my 2010 highlights as well. Take it from me, putting it all in writing like this sure puts things into perspective and makes it a whole lot easier to give yourself that pat on the back that perhaps you don’t do often enough.

So let’s reflect, shall we?

-Perhaps my biggest achievement this year was planning and implementing Women’s Post’s 2nd Annual Charity Fashion Show. Proceeds went towards the Women of Baycrest (an incredible organization focused on women’s brain health that REALLY should be getting more press in my opinion) and it was a glamourous and fun evening full of vintage fashions, high-end catering, tons of swag and a whole lot of schmoozing for 400 people. Coming from a journalism background, event managing wasn’t something I was entirely confident in when I was hired to do the job, but considering how much I learned about building business relationships, negotiating deals, promoting ticket sales, managing employees and interns and simply making sure the job got done as smoothly as possible regardless of inevitable bumps along the way, this event was the most challenging yet most satisfying thing I’ve done all year. I am so proud of myself for successfully throwing my biggest party ever:)

-A show I’ve been producing over the last couple of years, Naked Wine Show, was picked up by Food Network Canada for its digital property and re-branded as “Grape Notes.” Instead of a weekly show, we’re now producing about 20-25 episodes a month, ranging from wine reviews, How To’s, Top 5 lists and even Memory Notes (where our host, Susan, teaches you how to find certain scents and tastes commonly found in wine, like apples or dirt). Needless to say, I’m loving all the wine knowledge (and tastings!). TOTAL job perks.

-Interviewing and profiling interesting people is one of my absolute favourite things to do. I love getting to know individuals and hearing their stories. It probably explains why I enjoy reading memoirs as much as I do. Luckily, I’ve gotten to interview a lot of interesting people this year, but my two favourites have to have been Marvel’s Stan “The Man” Lee and Nadia G (host of Food Network’s Bitchin Kitchen). They both have such distinct personalities and twisted senses of humour:) Although, getting serenaded by Matt Dusk comes at a close third!

-Among my bag of tricks, PR seems to be something else I have a knack for and really enjoy. Between my social media experience, journalism background and understanding of PR, I worked as a freelance publicist with CL Communications and helped strategize and implement a national publicity plan for speed dating company, FastLife.ca. We obtained international coverage through Reuters, CP24, NOW Magazine, CanadaAM, Dragon’s Den and even Rachel Ray for a fun Valentine’s story about “Flitter.” It certainly snowballed into something bigger than we started with, but that’s always the goal with PR, isn’t it? The more buzz, the better.

-On a journalistic level, I’ve expanded my reach by freelancing for various publications and networks. Some of my favourite experiences have included blogging for CBC.ca during TIFF 2010, profiling indie filmmakers for BlogTO, interviewing and getting a piece picked up by the Financial Post.

-Visited British Columbia for the first time…in my life. Sad, I know. But I got to check out Vancouver, Whistler AND Okanagan and I am SOLD. I’ve always been a sucker for gorgeous scenery (ie. mountains and oceans) but being in the Okanagan visiting numerous wineries definitely solidified the fact that my one of my future businesses seriously might have to include owning a winery. No jokes.

-Through the help of my dearest Walid (my inspiring fitness guru and source of willpower), I have taken my fitness to a whole new level in 2010. Given, I still have ways to go in making 2011 my most fit year ever, but 2010 is where I began to build a foundation for trying to make health and fitness a more integrated part of my life. And not just aerobics classes. I mean, weight-lifting, hardcore conditioning. It’s been painful. But SOO satisfying.

-Last but not least, my partner-in-crime, Marie, and I started “Nat&Marie,” a weekly live streaming talk show focused on online and pop culture. Ever since meeting her through Twitter almost 2 years ago, our creative energies have come up with numerous project ideas from female-oriented scripted-reality shows and portals, to travel shows, to marketing campaigns and now to a project that I believe has the potential to go very far based on the traction and interest that has been stirred in such a short period of time. Nat&Marie has grown very organically and has great plans in 2011 that involve engaging show ideas, unique social media marketing and much much more.

All in all, 2010 was a pretty awesome year. More grandiose than I thought, to be honest. As the good Doctor once said, “Will you succeed? Yes you will indeed! (98 and three-quarters percent guaranteed).” And with advice like that, how can you not look at 2011 with a grin. Excelsior!

Filmmaker Profiles on BlogTO

Anastasia | interviews, journalism, profile | Friday, 30 April 2010

Although the hustle to get freelance gigs is tough, this one with BlogTO was one I was pretty pumped to hook up. Mostly because it involved doing interviews and profiling people, which is one of my FAVOURITE things to do. And it involved a pretty sweet photo shoot by James Kachan highlighting some of my fave indie filmmakers.

Check out my interviews with:

Dean Bajramovic

Jason Hildebrand

And, last but not least, The Campagna Brothers.