Looking Back at 2010

Anastasia | Site News, interviews, journalism, profile | Tuesday, 04 January 2011

As seems to be customary these days for those who have blogs (or are generally into social media and being transparent) the beginning of the year is a great time to look back at the previous year’s successes, meditate and be grateful for them, and to start working on goals in the year to come.

Inspired by my good friend, Irene’s, 2010 re-cap, I thought I would write down some of my 2010 highlights as well. Take it from me, putting it all in writing like this sure puts things into perspective and makes it a whole lot easier to give yourself that pat on the back that perhaps you don’t do often enough.

So let’s reflect, shall we?

-Perhaps my biggest achievement this year was planning and implementing Women’s Post’s 2nd Annual Charity Fashion Show. Proceeds went towards the Women of Baycrest (an incredible organization focused on women’s brain health that REALLY should be getting more press in my opinion) and it was a glamourous and fun evening full of vintage fashions, high-end catering, tons of swag and a whole lot of schmoozing for 400 people. Coming from a journalism background, event managing wasn’t something I was entirely confident in when I was hired to do the job, but considering how much I learned about building business relationships, negotiating deals, promoting ticket sales, managing employees and interns and simply making sure the job got done as smoothly as possible regardless of inevitable bumps along the way, this event was the most challenging yet most satisfying thing I’ve done all year. I am so proud of myself for successfully throwing my biggest party ever:)

-A show I’ve been producing over the last couple of years, Naked Wine Show, was picked up by Food Network Canada for its digital property and re-branded as “Grape Notes.” Instead of a weekly show, we’re now producing about 20-25 episodes a month, ranging from wine reviews, How To’s, Top 5 lists and even Memory Notes (where our host, Susan, teaches you how to find certain scents and tastes commonly found in wine, like apples or dirt). Needless to say, I’m loving all the wine knowledge (and tastings!). TOTAL job perks.

-Interviewing and profiling interesting people is one of my absolute favourite things to do. I love getting to know individuals and hearing their stories. It probably explains why I enjoy reading memoirs as much as I do. Luckily, I’ve gotten to interview a lot of interesting people this year, but my two favourites have to have been Marvel’s Stan “The Man” Lee and Nadia G (host of Food Network’s Bitchin Kitchen). They both have such distinct personalities and twisted senses of humour:) Although, getting serenaded by Matt Dusk comes at a close third!

-Among my bag of tricks, PR seems to be something else I have a knack for and really enjoy. Between my social media experience, journalism background and understanding of PR, I worked as a freelance publicist with CL Communications and helped strategize and implement a national publicity plan for speed dating company, FastLife.ca. We obtained international coverage through Reuters, CP24, NOW Magazine, CanadaAM, Dragon’s Den and even Rachel Ray for a fun Valentine’s story about “Flitter.” It certainly snowballed into something bigger than we started with, but that’s always the goal with PR, isn’t it? The more buzz, the better.

-On a journalistic level, I’ve expanded my reach by freelancing for various publications and networks. Some of my favourite experiences have included blogging for CBC.ca during TIFF 2010, profiling indie filmmakers for BlogTO, interviewing and getting a piece picked up by the Financial Post.

-Visited British Columbia for the first time…in my life. Sad, I know. But I got to check out Vancouver, Whistler AND Okanagan and I am SOLD. I’ve always been a sucker for gorgeous scenery (ie. mountains and oceans) but being in the Okanagan visiting numerous wineries definitely solidified the fact that my one of my future businesses seriously might have to include owning a winery. No jokes.

-Through the help of my dearest Walid (my inspiring fitness guru and source of willpower), I have taken my fitness to a whole new level in 2010. Given, I still have ways to go in making 2011 my most fit year ever, but 2010 is where I began to build a foundation for trying to make health and fitness a more integrated part of my life. And not just aerobics classes. I mean, weight-lifting, hardcore conditioning. It’s been painful. But SOO satisfying.

-Last but not least, my partner-in-crime, Marie, and I started “Nat&Marie,” a weekly live streaming talk show focused on online and pop culture. Ever since meeting her through Twitter almost 2 years ago, our creative energies have come up with numerous project ideas from female-oriented scripted-reality shows and portals, to travel shows, to marketing campaigns and now to a project that I believe has the potential to go very far based on the traction and interest that has been stirred in such a short period of time. Nat&Marie has grown very organically and has great plans in 2011 that involve engaging show ideas, unique social media marketing and much much more.

All in all, 2010 was a pretty awesome year. More grandiose than I thought, to be honest. As the good Doctor once said, “Will you succeed? Yes you will indeed! (98 and three-quarters percent guaranteed).” And with advice like that, how can you not look at 2011 with a grin. Excelsior!

Blogging for the CBC during TIFF 2010

Anastasia | Film, Television, interviews, journalism | Saturday, 11 September 2010

CBC Street Team

I have had the wonderful fortune of getting to blog for the CBC. I guess all this cross-platform reporting I do is paying off if it’s getting me sweet gigs like this:)I was one of eight people who were hired on CBC’s Street Team to report on the ins and outs of the Toronto International Film Festival 2010. Our only mission was to bring to light the stories of TIFF outside of generic movie reviews and celeb interviews and we could do this through writing, video and tweeting. Fun challenge.

Some of the angles I covered were more along the business side of TIFF, like gifting suites and what TIFF offers for emerging filmmakers. I even pulled out my handy ol’ FlipCam (my fave!) and hit the streets asking people about their fave celeb sighting stories.

I’m glad networks are moving in the direction of cross-platform reporting. It’s so dynamic and ends up offering audiences a feast for the senses:)

Filmmaker Profiles on BlogTO

Anastasia | interviews, journalism, profile | Friday, 30 April 2010

Although the hustle to get freelance gigs is tough, this one with BlogTO was one I was pretty pumped to hook up. Mostly because it involved doing interviews and profiling people, which is one of my FAVOURITE things to do. And it involved a pretty sweet photo shoot by James Kachan highlighting some of my fave indie filmmakers.

Check out my interviews with:

Dean Bajramovic

Jason Hildebrand

And, last but not least, The Campagna Brothers.

Nat’s insights on The Questionnaire

Anastasia | New Media, Television, Travel, interviews | Wednesday, 21 April 2010

Considering I’m a nerd for doing interviews, I rarely am faced with the opportunity to be the interviewee. However, The Questionnaire recently reached out to do a Q&A with me, and I’m pretty pumped with the results. They profile notables within arts and entertainment, so I’m honored to be featured among the likes of Veronica Belmont, Amanda Congdon and The Guild’s Sandip Parikh.

While reading through the questions, it really reminded me of those Proust Questionnaires featured on the last page of every issue of Vanity Fair. They’re painfully fascinating and for such a concise limit of words offer an explosion of insight about an individual.

Here’s a snippet:

What turns you on creatively?
Strangely enough, showers are where I get the most of my ideas. I guess there’s some sort of clarity when you’re “washing away” everything else under a hot jet of water.

Brainstorming sessions get me buzzing and being around people who are passionate about what they’re doing really gets my creative juices flowing. That kind of energy is infectious and it always makes me think of ways I could connect them and help them reach their goals with my skill sets and vice versa. I love to collaborate.

If you were a mind-reader whose mind would you like to read?
Lady Gaga. That woman is one of the most intriguing public figures I’ve ever come across and I’d love to know if she’s really that abstract or she knows it’s a fantastically edgy angle to put out there for marketing purposes.

If you could travel in time, which era would you visit?
Ancient Greece in a time where Gods walked among men, being a philosopher was a real job, and everyday was a toga party.

What is your favorite sound?
The ocean. Or a huge, booming belly laugh from the people I adore.

Pretty cool, right? Check out the rest of the interview here!